Photographer, Rosie Smith explores exaggerated forms of femininity within British consumer society
Words by Rosie Smith
Poundland Girl focuses on exaggerated forms of femininity within British consumer society. Using props bought for £1 from four different UK stores, I wanted to construct the ultimate modern-day Barbie doll, the dream girl: the Poundland girl. It all started when I came across a pink gem-covered dustpan-and-brush set in Poundland - I was amazed at the prospect of this being a genuine product generously sold for women across the nation for our consumption, and I decided I wanted to find more ultra-feminised objects like these to display them in all their glory. Beneath the saturated glamour and glitter of my images, I wanted to subtly raise the question of: have we gone too far?
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